🐘 𝗪𝗼𝘂𝗹𝗱 𝘆𝗼𝘂 𝘀𝗹𝗮𝘂𝗴𝗵𝘁𝗲𝗿 𝗮𝗻 𝗲𝗹𝗲𝗽𝗵𝗮𝗻𝘁 𝘁𝗼 𝗴𝗲𝘁 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀?

That’s what Bob Parsons did in 2011.

He killed it, caught it on video, and then tweeted about it. 

He received a lot of hate mail for it, and he said, “When the only argument critics have is to ridicule me, that’s when I get a customer.” 

Today, Bob Parsons has over 20,000,000 GoDaddy customers.

So, though this publicity stunt is unorthodox and downright shocking, it got me thinking about how attention fuels business.

What’s the craziest thing you’ve ever done to get attention for your business or career?