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My wife is a business genius... May 05, 2025

...and she’s a very strong woman. I love it! In our marriage, we’re complete and total equals. 
 
🎉 Celebrating her birthday today! 🥳
 
I've learned over the years that Courtney is often right when she gives me advice in business. 
 
Some people search the world for great mentorship when often it's righ...

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The moment I agreed. The moment it started. The moment that could have been lost. 👇 May 04, 2025


Part of me thought he was crazy. 🤔
 
"Scott, do you really think that will work?”
 
“There are sooooo many other podcasts out there!”
 
“Do you really think this is a good use of my time?”
 
On May 4th, 2021 (4 years ago today), I had lunch with  S. Scott Mason, and he convinced me to launch a podcast. 
 
A...

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He was sobbing and had to hug me. May 04, 2025

Recently, after one of my strategic storytelling workshops, a gentleman in the audience pulled me aside. 
 
60-year-old man. CEO of an extremely successful company. 
 
He was sobbing and had to hug me. 
 
For the first time in his life, he realized he had to start telling people his story. 
 
He told me he ...

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🎉 150 episodes of Stories With Traction! 🎙️ May 02, 2025

…a journey filled with incredible conversations, powerful insights, and game-changing stories.
 
…and to celebrate this milestone, I couldn’t think of a better guest than my friend and business mentor,  John H. Wilson, PhD. 
 
John has been a guiding force in my journey, and having him on for this spe...

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Something I know now about humor that I wish I would have known years ago. May 01, 2025

Ever tried to crack a joke in a meeting and got silence so loud you could hear a pin drop? 
 
Yeah, me too. 
 
Pro tip: telling jokes can be incredibly risky in a business setting. 
 
You don't want to be the office comedian who only hears crickets in response to your punchline.
 
Instead of risking it all ...

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Just reached 600 blog posts on my site! Apr 30, 2025

Here are 5 things that I learned…
 
Ever wondered why some websites are lead magnets while others seem stagnant? The secret sauce is often a well-maintained blog, with insightful original content. 
 
Here's why you should consider diving into the world of blogging:
 
1) Lead Magnet: Every blog post is a...

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Culture is NOT Fluff. It’s Your Secret Weapon. 👇 Apr 29, 2025

Too many leaders STILL think “culture” is just HR fluff. Spoiler alert: It’s not.
 
Culture can make or break your business.
 
In the latest episode of Stories With Traction, I sat down with  Sel Watts, founder of wattsnextpx, to unpack why Culture needs to be treated like a business driver, not an afte...

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Here is my secret to tripling my sales... Apr 28, 2025

…COPYWRITING!
 
 
Fun fact: I don't have the biggest LinkedIn following, and I don't need to.
 
So many people get so hung up on “likes,” followers, and comments that they fail to speak directly to their prospects. 
 
Most of my posts that convert to sales have very little engagement. 
 
In business, my comp...

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You should NEVER listen to podcasts on a faster speed. Apr 27, 2025

I've had to work with a lot of clients recently and deprogram them. 👇
 
They were leaders getting poor marks on communication with their staff through surveys. 
 
“They don't know how to talk.” 
 
“They don't know how to listen.”
 
Go figure. They speed up podcasts. 
 
They're not training their mind on how...

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I've heard some people say... Apr 26, 2025

”I treat the janitor like I treat the CEO,” and that's noble, but sometimes, these same people will completely destroy themselves with criticism. 
 
So, though they value the lives of others, they don't consider their own life. 
 
You treat everyone else with dignity and respect - why do you treat you...

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Culture is Not Fluff: How to Architect a High-Performing Team | Stories With Traction Podcast Apr 25, 2025

 

SHOW NOTES:

In this episode, Matt Zaun sits down with Sel Watts, founder of Wattsnext PX, to discuss the essential role of culture in business growth. Sel challenges the common perception that culture is just a "fluffy" HR concept, arguing instead that it is a strategic business driver that dire...

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Today is “Take Our Daughters and Sons to Work Day.” Apr 24, 2025

I don’t think it should just be one day. 
 
I’m constantly sharing my business goals with my sons and daughter. 
 
I make them part of the process. 
 
Not only do they get excited about being involved, but my kids learn important business skills that they’ll be able to utilize for the rest of their live...

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The worst President in U.S. History was… Apr 23, 2025

...James Buchanan.
 
That's according to many historians. 
 
What's interesting is that Buchanan was one of the most prepared presidents in history.
 
He was: 
 
A soldier 
A prominent lawyer
U.S. Congressman
U.S. Senator 
Secretary of State
Minister to Russia 
Minister to the U.K.
 
However, he was not:
 
good at ...

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Happy Earth Day, everyone! Apr 22, 2025

I kinda like this place, so let’s not destroy it.
 
Have a great week!

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This week, 160 years ago, President Abraham Lincoln died. Apr 18, 2025

In the darkness of April 14th, 1865, John Wilkes Booth's bullet pierced Lincoln's head, altering the course of our nation's history. 
 
The weight of the moment was intense as doctors rushed to attend to President Lincoln, but the severity of his wound left little hope.
 
Amidst the chaos, a crucial d...

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The Perfect Length for Storytelling 👇 Apr 17, 2025

1–2 Minutes and in under 20 Seconds.
 
Here’s When to Use Each...
 
One of the biggest questions I hear about storytelling is: How long should my story be? 
 
The answer depends on your situation, but here’s the key: people’s attention spans are shorter than ever, so your stories must be concise and inten...

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Are you asking the right questions to your team? Apr 16, 2025

If not, you're missing out on a huge opportunity to learn and improve your organization! 
 
Asking something as simple as, "What's exciting you right now, and what's angering you right now?" can give you a ton of feedback you could be missing. 
 
Want your team to solve more problems? To be more creat...

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113 years ago, the Titanic sank. Apr 14, 2025

It wasn’t just a ship disaster; it was a moment that revealed the profound depths of human character.
 
Among the passengers were millionaire John Jacob Astor IV and Isidor Straus, co-owner of Macy's (one of the largest American department store chains at the time). Both men had wealth that could have...

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One of my mentors... Apr 12, 2025

... Dan Koval is always reminding me to not only work hard but to play hard, too! 👇

Sometimes, we get so caught up in the go, go, go that we forget to slow down and actually enjoy life.

This week was awesome! I conducted 4 strategic storytelling workshops in Cleveland for some incredible business le...

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How many stories should you have in your Storybank? Apr 08, 2025

Let’s break it down. 👇

If you’ve been following my work, you’ve likely heard me discuss the importance of a Storybank—a systematic way to document and organize your stories for maximum impact. 

But the big question is: How many stories do you actually need?

The answer depends entirely on your “why.”

Why...

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Packaging design is not just about aesthetics... Apr 06, 2025

...it is about how every small detail can significantly affect customer behavior. 👇 

For example, consider how some brands have adjusted the positioning of their characters' eyes on packaging.

Design teams have made subtle adjustments in supermarkets, where products are displayed on multiple shelves, ...

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If we aren’t listening, does it create a false sense of reality? Mar 31, 2025

I believe that the answer to that question is a resounding YES.

Over the years, I’ve worked with hundreds of politicians, executives, and entrepreneurs who try to surround themselves with people who make them feel good.

Some will go to staggering lengths to surround themselves with people who just s...

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A Framework for Authentic, Impactful Stories Mar 27, 2025

Storytelling doesn’t need to feel overwhelming. It’s not about perfection or following a rigid "beginning, middle, and end" formula. Instead, it’s about tapping into emotion, identifying your "why," and crafting stories that truly connect.
 
Here’s a step-by-step framework to simplify your story...
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Bravery without boundaries can backfire. Mar 20, 2025

I’ve seen it happen. Someone aspiring to a VP role shares a deeply personal story about being mistreated by a boss or about joining a job that wasn’t what they expected. While the intent might be authentic, what is the result? Crickets from recruiters missed opportunities or even backlash.

The soluti...

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