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Before my son, Elliot, turned 6-years-old, I had him listen to all of MLKโ€™s speeches. Jan 20, 2025

I told him, “๐—ถ๐—ณ ๐˜†๐—ผ๐˜‚ ๐—ฐ๐—ฎ๐—ป ๐—ฏ๐—ฒ๐—ฐ๐—ผ๐—บ๐—ฒ ๐—ฎ ๐—ด๐—ฟ๐—ฒ๐—ฎ๐˜ ๐—ผ๐—ฟ๐—ฎ๐˜๐—ผ๐—ฟ, ๐˜†๐—ผ๐˜‚ ๐—ฐ๐—ฎ๐—ป ๐—ฐ๐—ต๐—ฎ๐—ป๐—ด๐—ฒ ๐˜๐—ต๐—ฒ ๐˜„๐—ผ๐—ฟ๐—น๐—ฑ.”

But this doesn’t just go for my son; this goes for all of us. 


I’ve spent an exorbitant amount of time researching how MLK was able to connect with his audience the way he did. 

That’s...

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Two teams. One mission: to beat the other. Jan 19, 2025

Today, football fans will see a great playoff game, the Eagles vs. the Rams.

When it comes to great stories, we need a foe.

People love struggle/victory stories. 

In business, we want it to be easy, but that doesn't give us a good story. 

Just like in sports, where your rivals actually...

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Have you ever noticed how great musicians dominate a stage and hold the audience in the palm of their hand? Jan 17, 2025

Artists like…

Beyoncé Knowles
Freddie Mercury
Taylor Swift

Have/had intentional, choreographed movements on stage. Walk this way, hold the mic like this, and look out at the audience in this way.

It's planned. All timed. And mastered.

Do you put intense preparation into presentations...

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Think storytelling is just for bedtime books or blockbuster movies? Jan 15, 2025

Think again. In today’s fast-paced, tech-driven world, storytelling isn’t just important—it’s essential. Here’s why:

 Technology

In 2007, the first iPhone was launched. A few years later, it revolutionized how we live, communicate, and engage. Suddenly, we...

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What I learned from touring Motown Records last yearโ€ฆ Jan 14, 2025

In the late 50s, a Ford Motor Plant worker named Berry Gordy noticed something. On the assembly line, scrap metal would go down one side, and on the other end, a beautiful car was assembled. What if you could do the same with musicians…?

Gordy was a part-time songwriter who barely made...

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Have you ever heard of powdered butt syndrome? Jan 13, 2025

Essentially, if you're old enough to have changed the diaper of the messenger, you shouldn't listen to them. “Too young.”

The problem is the rate at which information accelerates.

The “kids of today” know how to utilize new business tools that older generations...

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It's been 13 years since my grandmother passed away. Jan 13, 2025



Even though she's been gone for a while, I still regularly think of the lessons she taught me. 

She was one of the most empathetic individuals that I've ever met. 

-Her empathy was forged in struggle since she experienced tremendous financial pain during the Great Depression.

-She got pure...

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Here is my secret to tripling my sales... Jan 10, 2025

...Copywriting. 

Fun fact: I don't have the biggest LinkedIn following and don't need to.

So many people get so hung up on “likes,” followers, and comments that they fail to speak directly to their prospects. 

Most of my posts that convert to sales have very little engagement....

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A couple of years ago, I read the book Richard Nixon by... Jan 09, 2025

...John A. Farrell and was fascinated.  

Before reading it, I knew little about our 37th President. 

Though Nixon had major flaws, he was an interesting figure in American history. 

I was intrigued by Nixon’s level of unorthodox strategy he utilized throughout his entire life,...

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I've given 357 talks, and there's one thing I wish I wouldโ€™ve known from the very startโ€ฆ Jan 08, 2025

How to warm up a room. 

Your talk doesn’t start when you grab the mic—it begins long before you even open your mouth.

Speaking to a smaller crowd (50 or fewer)? Take the time to shake every single hand in the room. You'll build rapport and create a personal connection that will pay...

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Be honest. How many of you still print MapQuest directions? Jan 06, 2025

Stupid question. Huh? 


Well, most people use LinkedIn like old paper directions, when a lot of us have moved on.

If you use LinkedIn like a glorified resume when, in fact, it's a networking event on steroids...

You're still using old directions.

If you use LinkedIn to post your boring case...

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I've heard some people say... Jan 06, 2025

”I treat the janitor like I treat the CEO,” and that's noble, but sometimes, these same people will completely destroy themselves with criticism. 

So, though they value the lives of others, they don't consider their own life.
 
You treat everyone else with dignity and respect...

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"There was no light at the end of the tunnel..." Jan 03, 2025

“There was no light at the end of the tunnel. We were losing clients. We were losing people. The stress? I can actually still taste the stress. If you want to get emotional, there on that one, I can literally taste the iron and the blood as I’m biting the inside of my...

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โ€๐—ช๐—ต๐˜†, ๐˜„๐—ต๐˜†, ๐˜„๐—ต๐˜†...โ€ Jan 02, 2025

She taught me the secret to losing weight! 

You can do this too! 

Three years ago, I hired  Aly Di as my fitness coach. Not only did she ask me why I wanted to lose weight, but she also asked me to go five levels deep. 

. ๐–๐ก๐ฒ ๐๐จ ๐ฒ๐จ๐ฎ ๐ฐ๐š๐ง๐ญ ๐ญ๐จ ๐ฅ๐จ๐ฌ๐ž ๐ฐ๐ž๐ข๐ ๐ก๐ญ?

I’ll have...

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It's been a wild ride so far this year. Dec 31, 2024

I've worked my guts out for my clients. More miles flown and driven than I’d care to admit.  

I've decided to take a couple of weeks off the road to spend time with my family. My travel schedule will pick back up very soon. 

In the meantime, check out some cool spots...

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A couple of years ago, I set a goal... Dec 28, 2024

...to visit every Presidential museum in the United States. Each visit is a journey through history, uncovering fascinating stories of triumphs and tribulations. 

So far, I've been to:

-George Washington
-Thomas Jefferson
-James Buchanan
-Abraham Lincoln
-Rutherford B. Hayes
-Woodrow Wilson
-Warren...

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From Surviving to Thriving! | Stories With Traction Podcast Dec 27, 2024

 

SHOW NOTES:

SUMMARY: In this episode, Chris Schalleur and Matt Zaun discuss a powerful struggle/victory story and what companies can do to protect themselves regarding cyber security.

CHRIS SCHALLEUR: Chris is the CEO of Christo IT Services.

CHRISTO IT SERVICES: Founded in 1999 to provide...

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As the year is coming to a close, Iโ€™m celebrating 3 incredible years of podcasting with Stories With Traction! ๐ŸŽ™๏ธ Dec 27, 2024

I'm grateful for all my amazing guests who’ve been a part of this journey.

THANK YOU!

Here are some of the standout episodes this year...

The Climb with  Eric Curtis 
Write a Book?! with  Amy Lynch 
Flip the Script with  Lyndsay Dowd
Make Sales Magical...

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"There's 15 people in this house, and you're the only one who has to make trouble!" Dec 26, 2024

Yes, I did go to the iconic Home Alone house! I had a speaking engagement nearby, so how could I pass up the chance to visit Kevin McCallister's legendary abode? 

Let's talk numbers because this film didn't just capture our hearts; it conquered the box office, too. Home Alone grossed a...

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Blown away by this... Dec 23, 2024

Recently, I was coaching an executive on how to tell his story for an upcoming conference that he was going to be speaking at.

I was impressed with this individual’s passion for helping the less fortunate. 

I wondered if he was raised in poverty and felt a sense of duty to give back, but...

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Real Stories, Real Impact: Lessons from a Vomit-Drenched Suit Dec 22, 2024

It's good to have a plan until your kid throws up all over you. I was dressed in my best suit, ready for an important meeting, and then... disaster struck in the most unexpected and, frankly, gross way. This isn't a hypothetical scenario; it's how one of the most pivotal days of my career began....

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Ready for your LinkedIn 2024 highlights card? Dec 22, 2024

HOW IT WORKS…

After sharing your profile URL and email, it will research your impact, audience, and unique voice from this year. You’ll receive an email with a shareable card.

Here are some of my other highlights…from Alaska to Florida and everywhere in between; I showed...

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โ€œSimpleโ€ does NOT mean โ€œeasy.โ€ Dec 22, 2024

I’ve been in business for 17 years — and honestly, it feels surreal to say that out loud. 

Looking back on my journey, I’ve noticed a pattern where I've had my best months. 

It wasn’t luck. It wasn’t a "magic strategy." It came down to one...

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121 years ago, Wilbur and Orville Wright flew... Dec 22, 2024

...the first successful powered airplane in Kitty Hawk, North Carolina. 

The Wright brothers spent four years researching and developing to pull off this historic moment. 

For years, Wilbur and Orville were labeled “cranks” and “fools” for even trying to create an...

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