It’s hard for me to believe. It really is.
Just like everyone, when covid hit, I shifted how I was sharing info.
I turned to LinkedIn.
As funny as it is now, I had a tough time making my first LinkedIn post. Must have wrote and rewrote that sucker a dozen times.
So why is the number...
At least, that’s what hundreds of people said early on.
Countless bankers rejected the Mickey Mouse concept!
But guess what? Walt Disney is hailed a genius today.
In fact, this year is the 101st anniversary of Walt Disney Studios!
Just because some people don’t...
...how awesome you are is the moment you lose.
Your prospects don't care about that.
They care about what you can do for them.
You need to share stories that your prospects relate to.
Make your clients the hero - not you.
At least not right away.
.
In 1945, Soichiro Honda lost everything due to World War II. His business was completely demolished.
You know what he did?
He took a year off.
He focused on creative thoughts.
He focused on his friendships.
He focused on planning.
The...
I remember my Dad telling me that when I was growing up because I was reading a lot of newspapers and magazines.
His point was to read more material (like novels and nonfiction) where the authors put more time and energy into their writing.
Social media is even lower-level writing than newspapers....
...but how every small detail can significantly affect customer behavior.
For example, consider how some brands have adjusted the positioning of their characters' eyes on packaging.
In supermarkets, where products are displayed on multiple shelves, design teams have made subtle...
While speaking in Erie, I asked someone what their favorite restaurant was, and without hesitation, they yelled, “Like My Thai!”
Naturally, I had to investigate after a recommendation like that. And let me tell you, it did NOT disappoint!
Mike Augustine, the owner and chef of Like...
...and then ๐๐ต๐ผ๐ me that you actually believe in it.
Most companies are all talk.
They write out their “company values” to check a box.
None of their employees could actually tell you all the company values since they're so forgettable.
Paint a picture of your...
SHOW NOTES:
SUMMARY: In this episode, Kevin Connor and Matt Zaun talk about how storytelling can be woven into print material and how you can get print to work for you.
KEVIN CONNOR: Kevin is a partner at Modern SBC.
Some of the projects that Modern SBC routinely works on:
- Copywriting and content...
”...when I tell you to jump, you ask how high! When I tell you to do something, you do it, period!” She forced me to listen to her out of...
.
...FEAR!
.
My other Grandmother, on the other hand, would tell me why she wanted me to do certain things.
She showed me how much she...
...my content produces 2 million+ impressions each year. Has for the last four years. This isn’t bad, but it’s not great either. Meaning anyone can do it.
This led to tens of thousands of people checking out my profile.
Profile views lead to inbound messages inquiring about...
A perfect example of that was when 3M decided to place money inside the advertising casing at a bus stop in Vancouver.
The case was covered at the edges with a 3M product, Scotchshield.
“If you break it, you can keep it!”
Hundreds of people attempted to break the glass, and none were...
But our 8th President, Martin Van Buren, is someone we can all learn from. He was the first president in U.S. history to create a bit of a content machine (in-person speeches back then).
He set up a system that supported his objectives and worked it relentlessly.
We can do something...
1) Share powerful stories that connect
2) Let your competitors drown in numbers
P.S. Recently, I launched a free 5-Day Storytelling Challenge aimed at helping individuals master the art of storytelling.
Whether you're looking to boost sales, enhance marketing, or captivate audiences in...
None of these posts led to new business
These posts sucked up way too much of my time
Some of these posts did not contribute to my mission
Today, I have zero desire to go viral.
Playing the “likes and engagement” game is a slippery slope.
Instead of trying to go...
So far, I've been to:
-George Washington
-Thomas Jefferson
-James Buchanan
-Abraham Lincoln
-Rutherford B. Hayes
-Woodrow Wilson
-Warren G. Harding
-Franklin D. Roosevelt
-Lyndon B. Johnson
-Richard Nixon
-Jimmy Carter
-Ronald Reagan
-George H. W. Bush
-George W. Bush
...museums.
Each one...
There are sales reps that…
…don’t have story strategy!
Instead of talking to your prospects all scared, wanna crush your sales goals?
You need to have story strategy.
You can have the same group of stories that you're sharing again and again, because you're...
Ok, now that I have your attention
In the U.S., there are approximately one million car accidents and 200 deaths each year because vehicles collide with deer.
During mating season, known as “the rut,” deer are twice as likely to get hit by a car.
Why is this?
During the rut,...
That’s the note his wife left him. She also took all their money.
In his early 20s, John Paul DeJoria found himself penniless and eventually homeless.
He desperately wanted to take care of his 2-year-old daughter.
He said, “When you’re this down south,...
1. You have to understand your ideal clients.
2. You share stories that relate to your ideal clients.
3. You engage (comment, "like," etc.) with your ideal client's posts
4. You network (virtual coffee/meet IRL) with your ideal clients.
5. You put them in a sales funnel that offers them an...
People want to feel that they can trust you, and the quickest way you can build that trust is through storytelling.
In addition, people are yearning for a real connection.
Understanding this is an opportunity for you and a chance to empower people through your personal and business stories.
...
If you're just casually asking AI to “write me a speech” or “write me a book,” be prepared for a product that could put anyone to sleep, even at a funeral!
Speaking of book writing…
Check out the latest episode in a 3 part book-writing series on the Stories With...
SHOW NOTES:
SERIES: This podcast episode is part of a book-writing series with Amy Lynch on the Stories With Traction Podcast.
1st Episode
2nd Episode
3rd EPISODE SUMMARY: In this episode, Amy Lynch and Matt Zaun discuss why you should write a book and some common objections people might have. ...
Then they can’t believe it.
Then, they deny that they doubted you in the first place.
Success zips many mouths.
Don't tell people about all the great work you're doing. Show them.
Stories With Traction Blog
