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โ€๐—ช๐—ต๐˜†, ๐˜„๐—ต๐˜†, ๐˜„๐—ต๐˜†...โ€ Jun 01, 2023

โ€๐—ช๐—ต๐˜†, ๐˜„๐—ต๐˜†, ๐˜„๐—ต๐˜†...โ€

ย 

She taught me the secret to losing weight!ย 

ย 

You can do this too!ย ๐Ÿ‘‡

2-years ago, I hired Aly Di as my fitness coach.ย Not only did she ask me my why behind wanting to lose weight, but she asked me to go five levels deep...ย 

๐Ÿ. ๐–๐ก๐ฒ ๐๐จ ๐ฒ๐จ๐ฎ ๐ฐ๐š๐ง๐ญ ๐ญ๐จ ๐ฅ๐จ๐ฌ๐ž ๐ฐ๐ž๐ข๐ ๐ก๐ญ?

Iโ€™ll have more e...

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Are Your Stories Resonating? | Stories With Traction Podcast May 26, 2023

SHOW NOTES:

PODCAST EPISODE SUMMARY: In this episode, Rachel Simon and Matt Zaun talk about how you can refine your stories through posting on LinkedIn.

RACHEL SIMON BIO: Rachel is the Founder & CEO of Connect the Dots Digital, where she focuses on LinkedIn corporate strategy and how companies can uti...

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How to Separate Yourself in Sales | Stories With Traction Podcast May 19, 2023

SHOW NOTES:

PODCAST EPISODE SUMMARY: In this episode, Niraj Kapur and Matt Zaun talk about how you can separate yourself from the competition in sales.

NIRAJ KAPUR BIO: Niraj is the Managing Director of โ€œEverybody Works in Sales.โ€ย  He is a keynote speaker, TEDx speaker, and heโ€™s been featured in the B...

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Some politicians are like professional wrestlers... May 17, 2023

๐—”๐—ณ๐˜๐—ฒ๐—ฟ ๐—ฏ๐—ฒ๐—ถ๐—ป๐—ด ๐—ถ๐—ป ๐˜๐—ต๐—ฒ ๐—ฝ๐—ผ๐—น๐—ถ๐˜๐—ถ๐—ฐ๐—ฎ๐—น ๐˜„๐—ผ๐—ฟ๐—น๐—ฑ ๐—ณ๐—ผ๐—ฟ ๐Ÿญ๐Ÿฏ ๐˜†๐—ฒ๐—ฎ๐—ฟ๐˜€, ๐—œโ€™๐˜ƒ๐—ฒ ๐˜€๐—ฒ๐—ฒ๐—ป ๐—บ๐˜† ๐˜€๐—ต๐—ฎ๐—ฟ๐—ฒ ๐—ผ๐—ณ ๐—บ๐—ฎ๐—ป๐—ถ๐—ฝ๐˜‚๐—น๐—ฎ๐˜๐—ถ๐˜ƒ๐—ฒ ๐—ฝ๐—ฒ๐—ผ๐—ฝ๐—น๐—ฒ.ย  ย 

ย 

Some politicians are like professional wrestlers, where they treat public policy like a show.ย 


Iโ€™ve seen people give a persuasive speech on stage, get down, and completely disagree with what they jus...

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The Hidden Life of Many Leaders | Stories With Traction Podcast May 12, 2023

SHOW NOTES:

PODCAST EPISODE SUMMARY: In this episode, Kari Schwear and Matt Zaun talk about how many leaders live in a โ€œgray areaโ€ and suffer behind the scenes.

KARI SCHWEAR BIO: Kari is the founder of GrayTonic, where she focuses on executive lifestyle coaching for high achievers and corporate traini...

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โ€œMarketing will kill you!โ€ May 11, 2023

โ€œMarketing will kill you!โ€

Recently, I was having a conversation with my 9-year-old son about marketing.

My 4-year-old ran into the room and in true little boy fashion yelled, โ€œbe careful; marketing will kill you.โ€ย  ๐Ÿ‘น

Umm...ok...I thought.ย  ๐Ÿค”

Without skipping a beat, my 9-year-old looked at me and said...

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You've got a story that needs to be shared? Share it! May 08, 2023

He was sobbing and had to hug me.

Recently, after one of my strategic storytelling workshops, a gentleman in the audience pulled me aside.

60-year-old man.ย CEO of an extremely successful company.ย 

He was sobbing and had to hug me.ย 

For the first time in his life, he realized he had to start telling p...

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Happy Birthday to my Wife, Courtney! May 05, 2023

๐— ๐˜† ๐˜„๐—ถ๐—ณ๐—ฒ ๐—ถ๐˜€ ๐—ฎ ๐—ฏ๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€ ๐—ด๐—ฒ๐—ป๐—ถ๐˜‚๐˜€, ๐—ฎ๐—ป๐—ฑ ๐˜€๐—ต๐—ฒ'๐˜€ ๐—ฎ ๐˜ƒ๐—ฒ๐—ฟ๐˜† ๐˜€๐˜๐—ฟ๐—ผ๐—ป๐—ด ๐˜„๐—ผ๐—บ๐—ฎ๐—ป. ๐—œ ๐—น๐—ผ๐˜ƒ๐—ฒ ๐—ถ๐˜! ๐—œ๐—ป ๐—ผ๐˜‚๐—ฟ ๐—บ๐—ฎ๐—ฟ๐—ฟ๐—ถ๐—ฎ๐—ด๐—ฒ, ๐˜„๐—ฒ'๐—ฟ๐—ฒย ๐—ฐ๐—ผ๐—บ๐—ฝ๐—น๐—ฒ๐˜๐—ฒ ๐—ฎ๐—ป๐—ฑ ๐˜๐—ผ๐˜๐—ฎ๐—น ๐—ฒ๐—พ๐˜‚๐—ฎ๐—น๐˜€.


๐ŸŽ‰ ๐™ฒ๐šŽ๐š•๐šŽ๐š‹๐š›๐šŠ๐š๐š’๐š—๐š ๐š‘๐šŽ๐š› ๐š‹๐š’๐š›๐š๐š‘๐š๐šŠ๐šข ๐š๐š˜๐š๐šŠ๐šข!


I wonโ€™t tell you how old she isโ€ฆbut itโ€™s a milestone birthday.ย ๐Ÿฅณ


I've learned over the years that Courtney is often right when she gives me advice...

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STOP CARING ABOUT WHAT YOUR CRITICS THINK! May 04, 2023

I've seen a lot of posts recently that say, โ€prove them wrong,โ€ and I find these posts somewhat confusing.ย 

I don't do my work to prove anything to anybody.ย  Weโ€™ll always have people that don't believe in what we do; that's part of life.ย 

Regardless, peopleโ€™s opinions don't feed my family, so I don'...

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Font Matters May 04, 2023

Saw a slide deck the other day that made me laugh.ย The speaker was great, and had a lot of insightful info, the only problem was the font he used in the presentation.

It just looked really weird to me, especially for a business presentation.

Made me think about how important details are when weโ€™re c...

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Don't give it 100% May 03, 2023

Don't give it 100%

It's a lie and could hurt your business.ย 

Here is what I mean...

When people say, โ€give it 100%, โ€ what they are saying is,โ€give it your all,โ€ but you can't do that all the time.

We have high productivity times and high creativity times during the day, and they happen in spurts.

For...

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Here is my secret to tripling my sales... May 03, 2023

Here is my secret to tripling my sales...
.
.
.
.
โ€ฆCOPYWRITING!


Fun fact: I don't have the biggest LinkedIn following, and I don't need to.

So many people get hung up on โ€œlikes,โ€ followers, and comments that they fail to speak directly to their prospects.

Most of my posts that convert to sales have very li...

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LinkedIn Content Marketing May 02, 2023

Some of you need a chiropractic adjustment on your LinkedIn content.

Youโ€™re playing the clicks game, not the cash game.

Don't post:

โžก๏ธ Boring case studies
โžก๏ธ Clichรฉ motivational quotesย 
โžก๏ธ Articles that don't relate to your target audience

Instead:

โžก๏ธ Share your stories
โžก๏ธ Share your mistakes and lessons ...

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You're Destroying Your Ability to Listen. May 01, 2023

You should NEVER listen to podcasts on a faster speed.

I've had to work with a lot of clients recently and deprogram them.ย ๐Ÿ‘‡

They were leaders getting poor marks on communication with their staff through surveys.

โ€œThey don't know how to talk.โ€ย 

โ€œThey don't know how to listen.โ€

Go figure.ย They speed up ...

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Refining Your Stories Through LinkedIn | Stories With Traction Podcast Apr 30, 2023

SHOW NOTES:

EPISODE MENTIONED: Stories on a Massive Stage with Rachel Simon can be listened to HERE.

SUMMARY: In this episode, Rachel Simon and Matt Zaun talk about how you can refine your stories through posting on LinkedIn.

RACHEL SIMON BIO: Rachel is the Founder & CEO of Connect the Dots Digital, w...

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Using Data to Connect with Prospects | Stories With Traction Podcast Apr 30, 2023

SUMMARY: In this episode, Will McGinnis and Matt Zaun talk about how companies can utilize technology to capture a prospect's data and then use that info to strategically connect with them.

WILL MCGINNIS BIO: Will is the Director of Sales at FullThrottle.AI, which is a company that helps businesses...

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Compound Interest on Your Giving | Stories With Traction Podcast Apr 29, 2023

SHOW NOTES:

SUMMARY: In this episode, Dan Koval and Matt Zaun talk about how to build a legacy through Corporate Social Responsibility.

DAN KOVAL BIO: Currently in his 14th year at Bentley Systems, Dan Koval oversees all global corporate giving and colleague community involvement. This includes Bentle...

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The Stories That Build Your Brand | Stories With Traction Podcast Apr 29, 2023

SHOW NOTES:

SUMMARY: In this episode, Michelle Griffin and Matt Zaun talk about how to build a foundational personal brand thatโ€™s fused with your company.

MICHELLE GRIFFIN BIO: Michelle is an author, speaker, and coach who shows professionals how to step out and be seen as leaders in their space with ...

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Irresistible Sales Culture | Stories With Traction Podcast Apr 29, 2023

SHOW NOTES:

SUMMARY: In this episode, Lyndsay Dowd and Matt Zaun discuss how leaders can create an irresistible sales culture.

LYNDSAY DOWD BIO: Lyndsay is a speaker, and coach to executive leadership teams, where she shows them how to build an irresistible sales culture that drives results.

For more i...

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How to Improve Customer Service | Stories With Traction Podcast Apr 29, 2023

SHOW NOTES:

SUMMARY: In this episode, Rocco Matteo and Matt Zaun discuss retail and the danger in companies chasing the next trend at the expense of their existing customers.

ROCCO MATTEO BIO: Rocco is the managing partner of E3 Consulting, and he frequently speaks on strategic planning, โ€œthe art of r...

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Stories on a Massive Stage | Stories With Traction Podcast Apr 29, 2023

SHOW NOTES:

SUMMARY: In this episode, Rachel Simon and Matt Zaun talk about how to view LinkedIn like a massive stage.

RACHEL SIMON BIO: Rachel is the Founder & CEO of Connect the Dots Digital, where she focuses on LinkedIn corporate strategy and how companies can utilize the platform with their emplo...

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How to Position Yourself as an Expert | Stories With Traction Podcast Apr 29, 2023

SHOW NOTES:

SUMMARY: In this episode, Deven Gillen and Matt Zaun talk about how to position yourself as an expert on social media.

DEVEN GILLEN BIO: Deven is the Director of Business Development at Storyy, where they help business owners grow their personal brand and establish themselves as a trusted ...

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The Same Story?! | Stories With Traction Podcast Apr 29, 2023

SHOW NOTES:

SUMMARY: This is a solo episode focused on the frequency of our stories.

MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Mattโ€™s past engagements have catalyzed radical sales increa...

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Stories of Leadership | Stories With Traction Podcast Apr 29, 2023

SHOW NOTES:

SUMMARY: In this episode, Terence Farrell and Matt Zaun discuss the importance of setting expectations, communication, and empathy in leadership.

TERENCE FARRELL BIO: Terence served as a Chester County, PAย  Commissioner for 12 years; before that, he was the Recorder of Deeds for eight year...

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