So many content creators on here want “likes.”

No strategy.  Just fluff. 

I know someone who has 1,000,000+ LinkedIn followers, and their business is struggling. 

I also know someone with 10,000 followers, and their business is thriving. 

The difference?  One posts for clicks.  The other posts with stra...

This idea can become a reality based on learning how to be a great storyteller.

Pay attention to great marketing around you. What story is the ad saying through story? Pay attention to the hooks. We can learn a ton from great emails and TV ads.

Wanna hear more? Check out the Stories With Tracti...

During the Great Depression, when things looked grim, the “Wienermobile” was launched and soon became a national icon.

Six Wienermobiles operated throughout the United States. The driver of a Wienermobile was called “The Hotdogger.” The Hotdogger's job was to "meat" and greet people around the countr...

I've worked my guts out for my clients. More miles flown and driven than I’d care to admit. 

I've decided to get off the road for a couple of weeks and spend time with family. My travel schedule will pick back up Jan 3rd. 

In the meantime, check out some cool spots this year...

-Toledo, Ohio
-Miami, Flo...

I'm lying here. Yes, on my 9-year-old son’s pillow. Yay, dinosaurs. 

...and I pulled up the best-performing posts I've had in the last 365 days.

50 posts that did exceptionally well. 

In fact, based on my numbers and how my sales funnel, and content machine runs, these posts are responsible for a good ...

*Check out the picture I snapped from my hotel room the night before. 😎

It flew in Kitty Hawk, North Carolina. 

The Wright brothers spent four years of research and development to pull off this historic moment. 

For years, Wilbur and Orville were labeled “cranks” and “fools” for even trying to create an airplane. 

Well, I'm very thankful that they never gave up. I use air ...

No, no, not Insane Clown Posse!   Your deal Client Persona! 

Do you know your prospects...

-generation 
-education level
-the books they read
-the movies they watch
-the music they listen to
-what causes them pain 

How well do you actually know your ideal client? 

Wanna hear more? The Stories With Traction P...

Sounds good, right?!

…but what if the stories that were being shared weren’t actually connecting with your customers?

That doesn’t sound good! 

I’m excited for you to listen to an episode I did with  Chris Wallace called, Sharing the Right Stories Through Your Team. 

 Chris and I talk about how you can ...

Tomorrow, I’ll be speaking to GEM Inc. This is my 50th strategic storytelling workshop of 2024 and my last speaking engagement of the year. 

💪 Looking forward to ending 2023 strong! 


P.S. If you want tons of story ideas, download my free 150+ storytelling prompts here | https://www.storieswithtraction...

It took me 200+ talks before I felt comfortable speaking.

It took me 100+ articles before I felt comfortable writing.

It took me 50+ podcast episodes before I felt comfortable podcasting.

Want to feel more comfortable? 

Find wise people who can teach you impactful stuff, and then DO IT! 

Do.  Fail.  Adju...

Do you have a team member who's creating a toxic culture? Cut them out of your organization or do some heavy coaching. 

Do NOT let one person destroy your entire team because of their crappy attitude!


What’s the worst thing someone can do to hurt company culture? 

That word brings up different images in peoples’ minds.

Whenever they hear the word “stories,” there is a different picture.

…and often, business leaders don’t think enough about the strategy and intentionality behind the stories they’re sharing.

Wanna become a masterful storyteller? Check out the e...

“Matt, what stories do I tell to connect with my clients?” 

“Matt, how much time do I need to focus on this?” 

“Matt, I already have a couple of stories; why should I work on new ones?” 

*that last one is my favorite. 

As if I'm going to say, “yeah, just keep sharing the same story your company has shar...