SUMMARY: In this episode, Brenda Reynolds and Matt Zaun talk about the 5 Frogs transformational journey and how it can be used to reflect on transitions we’re going through in life.

BRENDA REYNOLDS BIO: Brenda Reynolds is a trusted organization and leadership consultant, executive coach, best-selling...

”when I tell you to jump, you ask how high! When I tell you to do something, you do it, period!” She forced me to listen to her out of FEAR!

My other Grandmother, on the other hand, would tell me why she wanted me to do certain things. 

She showed me how much she cared about me, learning life lessons....

So far, I've been to:

-George Washington 
-Thomas Jefferson
-James Buchanan
-Abraham Lincoln 
-Rutherford B. Hayes
-Warren G. Harding
-Franklin D. Roosevelt
-Lyndon B. Johnson
-Richard Nixon
-Jimmy Carter
-Ronald Reagan
-George H. W. Bush
-George W. Bush 

Each one fascinates me because they're all steep...

All the tossing and turning.
All the stress.
All the fear.

Why? Well…

-He was defeated for Illinois state legislator in 1832.
-He started a business only to see it go under. 
-He lost his run for Congress in 1843 and again in 1848.
-He lost his bid to become a U.S. Senator in 1855.
-He ran for Vice Presid...

We see these corporate giants dominating market share and think, "How can a small business compete?" 🤔 Well, spoiler alert: sometimes we’re just plain 𝐰𝐫𝐨𝐧𝐠!

Here’s the kicker – the way we tell stories has evolved, and boy, do we have a megaphone now! 📢 

Thanks to social media, our messages can reach ...

Ever wonder why creativity feels like trying to catch a firefly with a hula hoop?
 
Well, let's dive into an interview I had with author  Barbara Zerfoss, where she shines a light on how to spark creativity…

1) The Power of Creative Visualization

 Barbara asks business leaders to play a little game...

Ever tried to crack a joke in a meeting and got silence so loud you could hear a pin drop? 

Yeah, me too. 

Pro tip: telling jokes can be incredibly risky in a business setting. 

You don't want to be the office comedian who only hears crickets in response to your punchline.

Instead of risking it all with...

In our quest for comfort and stability, we often overlook the inherent value of adversity.

It's a natural human tendency to shy away from challenges, much like my six-year-old son, who is petrified of "bad guys" in movies. However, adversity is not just an obstacle to be avoided; it's a powerful ...

Anita Roddick was not only one of the richest women in the UK during the 1990s but also one of the most generous.

She didn’t stash her cash in a secret vault like Scrooge McDuck. Nope, the more money she made through her company, The Body Shop, the more she funneled into causes she cared about. 

Anita...

SHOW NOTES:

SUMMARY: In this episode, Craig Andrews and Matt Zaun discuss Craig’s book, Make Sales Magical.

CRAIG ANDREWS BIO: Craig is the Principle Ally and Founder of Allies4me, which is a marketing agency that helps companies find strangers and convert them into high-paying customers.  In addit...

...he has a raspy voice. I love Bob Dylan. I think he is one of the best lyricists of all time. 

Who’s right? We both are. 

My wife has run sound for hundreds of concerts, so she has an incredible ear for pitch and tone.

I’ve written for dozens of politicians and business leaders and obsess over word...

Post 1: had 2 likes and 1 comment 

Post 2: had 3,694 likes, 213 comments, and 87 reposts

Guess which one landed me the most business?

Believe it or not, it was post 1. 

You see, the person who commented found the content specifically relatable to him, and he ended up being a huge client. 

“Popular” posts...

I hate my mom. 

She’s ridiculous. 

Did you ever say that growing up? 

I might have said that a couple of times when I was a teen. 

Not truly realizing the gift my mother gave me.

My mom is the most strategic person I’ve ever met. 

Her planning, strategy, and attention to detail would put mo...

Over the years, as a culture, we've diluted the value of Mother’s Day.

Hallmark and flower shops win, but as a society, we lose. 

We don't talk enough about the value of STRONG MOMS! 💪

Early celebrations of Mother’s Day were forged in blood, sweat, and tears, and that's not an over-exaggeration. ...

It took me years to figure out that not everything should be at the top of my to-do list. 

Then I met  📍Penny Zenker - The Focusologist, and she transformed my understanding of priorities.

Thanks to her insights, my work life improved, and I also stopped having nightmares about overflowing email inbox...

Jean-Baptiste Le Moyne de Bienville was a key figure in French Louisiana's history. 

From founding Fort Maurepas to establishing New Orleans, Bienville's vision and leadership shaped the region's development. 

As governor four times, he navigated challenges and left a lasting impact, earning him the t...

...watching marketing videos on YouTube.  

This little guy has taught me how to be a better marketer!  

Think about it; he doesn’t have an Ivy League degree, he hasn’t graduated from high school, heck, this kid is only in 4th grade, but he’s taught me concepts I never even thought of regarding mar...

Don't be something for everyone; be something to someone. 

Ever heard of a sales funnel? Top of funnel is "likes" and rainbows. Once people get to the end, they become clients. 

We're talking about less than 1% of people who consume your content. 

If 99% of the world hates you, but 1% buys, every finan...

Recently, after one of my strategic storytelling workshops, a gentleman in the audience pulled me aside. 

60-year-old man. CEO of an extremely successful company. 

He was sobbing and had to hug me. 

For the first time in his life, he realized he had to start telling people his story. 

He told me he w...

“Amazon has a terrible business model.”

Back in 2008, I was at a conference where a “thought leader” gave a presentation on how “Amazon will be out of business soon.” 

If I had invested $10,000 in Amazon stock right after that talk, I would have $626,668.80 today. 

Just because some people don’t beli...

”prove them wrong,” and I find these posts somewhat confusing.  

I don't do my work to prove anything to anybody.  We’ll always have people that don't believe in what we do; that's part of life.  

Regardless, people’s opinions don't feed my family, so I don't give a lot of thought to the negativit...

It's a lie and could hurt your business. 

Here is what I mean...

When people say, ”give it 100%,” what they are saying is ”give it your all,” but you can't do that all the time.

We have high productivity times and high creativity times during the day, and they happen in spurts. 

For instance, my high...