Whether you loved or hated him, President Johnson possessed a fascinating capability...genius-level strategy.
I used to spend countless hours studying how Johnson would play congress like a game of chess.
Though some of his tactics were brutal, I respect how much long-term thought he put into acco...
Here are 37 things I've learned over the years...
1. Everyone on the planet (even super successful people) have some form of an inferiority complex
2. Great copywriting is a superpower
3. Share powerful stories to get your point across
4. Fight as hard as you can to be your ideal, healthy weight
5. Rea...
Here is the most important framework that I learned...
1. You have to understand your Ideal Client Persona (ICP).
2. You share stories that relate to your ICP.
3. You engage (comment, "like," etc.) with your potential clients.
4. You network (virtual coffee/meet IRL) with your potential clients.
5. You ...
SUMMARY: In this episode, Terence Farrell and Matt Zaun discuss how our hobbies can make us more creative in life and business.
TERENCE FARRELL BIO: Terence served as a Chester County Commissioner for 12 years, and before that, he was the Recorder of Deeds for 8 years.ย Today, he is the President of ...
Quick, let's go listen to a story of someone who has it all together and has never struggled in their lives...ย
.
.
...said no one ever.
Why is that?
When it comes to great stories, we need a foe.
People love struggle/victory stories.
In business, we want it to be easy, but that doesn't give us a good st...
SHOW NOTES:
PODCAST EPISODE SUMMARY: In this episode, Rajeev Kapur and Matt Zaun talk about how COVID changed 1105 Mediaโs business and how they were able to be creative to continue to deliver value to their clients. In addition, they talk about the future of in-person events and why leaders should e...
I've heard some people say, โI treat the janitor like I treat the CEO,โ and that's noble, but sometimes, these same people will completely destroy themselves with criticism.
So though they value the lives of others, they don't take their own life into account.ย
You treat everyone else with dignity a...
Actually, to โmake it anywhere,โ it takes solid mentorshipโฆ
โฆand thatโs been my secret weapon for years.
Last week, met with two of my amazing mentors, Scott Mason and Rob Chenoweth, in NYC.
I'm excited to continue to grow and change based on their recommendations.
Wanna crush your goals? It all come...
No, not his 200,000,000 house in Beverly Hills.ย
The house he started Amazon in.
I was speaking at a company in Bellevue, and his old house was literally down the street, so I had to see it for myself.
This garage is where Amazon was launched.
Today, itโs the 5th most valuable company on the planet.
I...
It took me 200+ talks before I felt comfortable speaking.
It took me 100+ articles written before I felt comfortable writing.
It took me 50+ podcast episodes before I felt comfortable podcasting.
Want to feel more comfortable?ย
Find wise people who know what they're doing, learn from them, and then i...
Take the place of:
-Empathy
-Compassion
-Love
A lot of people are talking about AI, but theyโre not setting the groundwork to combat it.
If you want to create a vibrant company culture, you need to have a surge of storytellingโฆ
โฆbecause storytelling touches on all these points (empathy, compassion, love)...
On Aug 11th, 1973 (half a century ago!), Cindy Campbell threw a party in the recreation room of her apartment building (1520 Sedgwick Ave, The Bronx, NY).
She had her brother, Clive Campbell (DJ Kool Herc) run the music.
Little did anyone know, Hip-Hop would be birthed that night.
What started out a...
Here are some thoughts to help you motivate others to buy-in to your ideas:
ย
โก๏ธ ๐๐ผ๐ป๐ฒ๐๐๐ ๐ถ๐ ๐๐ต๐ฒ ๐ฏ๐ฒ๐๐ ๐ฝ๐ผ๐น๐ถ๐ฐ๐. You do NOT need to make-up situations and lie to #communicate persuasively. By being authentic and real with people, youโre putting yourself in a position to make a genuine connection with some...
Hereโs what I meanโฆ
Let's use a writer like J.K. Rowlings as an example...
Twelve different publishing houses rejected her manuscript before she finally found a publisher.
Harry Potter and the Sorcerer's Stone was first published on June 26, 1997.
Years before LinkedIn became popular.ย
So Rowlings, eve...
Last week, I was teaching my 9-year-old how to set goals, so I used one of my BIG goals as an example.ย
He lit up with excitement as we spent an hour going through numerous details.
He even gave me some good suggestions.
At the end of the conversation, he said, "awesome; now you can prove to me how t...
PODCAST SUMMARY: In this episode, Claire Davis and Matt Zaun talk about how they created a storytelling system and positioned it to boost sales and enhance their marketing efforts.
CLAIRE DAVIS BIO: Claire is a branding consultant that helps people write their stories. ย The Stories With Traction podc...
Iโve never quite understood it.ย When a speaker cries in front of an audience, theyโre connecting with people on one of the deepest levels.ย
Should they apologize for being real?
Should they apologize for being vulnerable?
Should they apologize for giving a glimpse into their reality?
No.
The audience...
ย
ย
PODCAST SUMMARY: In this episode, Jacob Brown and Matt Zaun talk about how to turn failure into fuel for growth.
JACOB BROWN BIO: Jacob is a former NFL athlete turned entrepreneur, transformational speaker, and writer.
For more info, check out Jacob here:
https://www.linkedin.com/in/jacobaaronbro...
PODCAST SUMMARY: In this episode, Lori Halverson and Matt Zaun talk about the motivational level of leaders and how this can impact their company culture.ย In addition, they dive into the importance of keeping everyone accountable regardless of generation.
LORI HALVERSON BIO: Lori is the President of...
ย
ย
SHOW NOTES:
PODCAST EPISODES MENTIONED:
Stories of Leadership
How to Get Involved in Politics
SUMMARY: In this episode, Terence Farrell and Matt Zaun discuss ways leaders can get more involved in their communities and why itโs important.
TERENCE FARRELL BIO: Terence served as a Chester County Comm...
Wanna piss off your prospects?
-Talk about yourself all the time
-How awesome your company isย
-How many achievements you have
Yadi-yadi-ya
Wanna captivate your prospects?
-Share stories where they see themselves in your story!
People want to feel that they can trust you, and the quickest way you can build that trust is through storytelling.
In addition, people are yearning for a real connection.
Understanding this is an opportunity for you and a chance to empower people through your personal and business #stories.
๐ Talk ...
๐ ย 5-years ago, I was sitting motionless, blankly staring off into the distance.
I had hit rock bottom in my career.
Everything I had worked so hard for fell right between my fingers, and it was all gone.
My wife came and sat down next to me and gave me an incredible smile, only like she could do. She ...
Stories With Traction Blog
Over the weekend, I spoke in the Florida Keys. 28th strategic storytelling workshop of 2023, and 1st spousal retreat! It was awesome! Flew into Miami, and drove the entire Overseas Highway. Literally got to the end of Route 1. It was incredibly gorgeous. Love speaking all over the country, me...