To successfully market yourself or (your company), you need...
👉 To have a unique point of view.
And to tell the world about it.
Over and over and over again.
- remix your ideas
- reuse your content
- repeat your core message
It's not complicated.
But you have to get comfortable repeating yourself.
As soon ...
𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝟳 𝗳𝗮𝗺𝗼𝘂𝘀 𝗽𝗲𝗼𝗽𝗹𝗲 𝘁𝗵𝗮𝘁 𝘀𝘂𝗰𝗰𝗲𝗲𝗱𝗲𝗱 𝗹𝗮𝘁𝗲𝗿 𝗶𝗻 𝗹𝗶𝗳𝗲...👇
1. 𝗟𝗮𝘂𝗿𝗮 𝗜𝗻𝗴𝗮𝗹𝗹𝘀 𝗪𝗶𝗹𝗱𝗲𝗿 didn’t publish her first novel until she was 65 years old. She wrote an additional 12 novels after that. A successful television series was built around her books.
2. 𝗣𝗲𝘁𝗲𝗿 𝗥𝗼𝗴𝗲𝘁 created the first thesaurus when he was ...
Valid thought. 😂
He’s such a systems, structure, and statistics person; he can come off as a bit of a nerd. 🤓
Regardless, to tell the right stories, you need to understand your targets.
I learned the most effective LinkedIn framework for doing this through Dan Mott.
This quarter, I hit a huge busi...
🎤 They blow an opportunity to have a microphone in front of millions of viewers.
Instead of inspiring people, instead of recognizing others who have helped them, they stammer.
Don’t be like that...
No joke.
Stalin thought Wayne’s brand was too powerful and was influencing too many Americans that he wanted him dead.
People often wonder how powerful a brand can be—case in point.
Tomorrow is the Oscars. It was cool seeing John Wayne’s Academy Award up close.
Who are you influencing through yo...
SHOW NOTES:
SUMMARY: In this episode, Barbara Zerfoss and Matt Zaun discuss creativity and how someone can position themselves to have a surge of ideas.
BARBARA ZERFOSS BIO: Barbara was a former Marketing Vice President for a multi-billion dollar global corporation. Today, she is a Vistage Chair and...
...wife, daughter, mother, and sister!
I've learned so much from each one of you, and I'm blessed to have you in my life.
Why?
Because you achieved all of your 2024 business goals, and it’s worth people hearing about!
As you sit with the reporter, you’re not bound by today's constraints; you’re basking in the glow of your future accomplishments.
The reporter asks you all you’ve achieved…
…and just like that, the floodgat...
We all will, actually. Life is quick.
This is the first thing my kids are to do once I'm gone…
…whether I pass away in 5 years or 50.
They are supposed to listen to my podcast, Stories With Traction.
The content is built for leaders, and they are being raised to lead.
Every time I produce an episode, ...
My response was, “I’m vanilla ice cream.” 🍨
“Huh?”
“Vanilla ice cream goes with peach cobbler or chocolate drizzle. I'm an extrovert when I need to be an extrovert, and I’m an introvert when I need to be an introvert.
I'm an ambivert.
I'm vanilla ice cream.” 😎
Stop boxing people into one of two camps...
...people using LinkedIn to get results in business. The problem is a lack of strategy.
Since LinkedIn is such a powerful platform, I did a series regarding LI with RACHEL SIMON.
In these episodes, she shared a lot of insights that will help you up your LI game.
Check out the marketing tab in my...
1) Share powerful stories that connect
2) Let your competitors drown in numbers
In this blog post, I dive into strategies to foster growth as a leader, a storyteller, and an individual. These methods are crucial for navigating the chaos and adversity characteristic of our era. I will focus on three core principles:
- listening
- local engagement
- and leveraging personal gro...
Claire M. Davis talks about structuring stories for maximum impact, and I talk about "Heroes” vs. “Villains” in business storytelling.
Check out the podcast here | https://www.storieswithtraction.com/swtpodcast
The documentary celebrating his life was one of the few movies I cried through.
During his 35+ year run, Mr. Rogers taught millions of children (and adults!) about what it meant to be a good neighbor.
He held our hands through some of the darkest times in U.S. history, telling us to “look for t...
When social media hits reality, you get crapped on. Is this post meant to be funny? No. It's a warning shot.
When used with intentionality and specific strategy, social media is a business tool that will radically help your organization.
However, there are a lot of bs'ers on social media. Whenever...
14 years ago, I was at an event and met Terence Farrell for the first time.
I saw people circling around him, shaking his hand, laughing, and sharing stories.
Naturally, my immediate thought was, "who is that?!"
I watched in amazement as I saw Terence "work the room" and shake every single hand in tha...
SHOW NOTES:
SUMMARY: In this episode, Dr. Anthony Lee and Matt Zaun discuss what makes someone a leader of leaders.
DR. ANTHONY LEE BIO: Dr. Lee is the President and CEO of Westcliff University and has led the institution through incredible growth for the last 16 years. Under his leadership, each o...
Feb 2nd - FAQ Episode with Claire M. Davis
Feb 9th - Executive Search with Evan Sparks
Feb 16th - Beating Burnout with Matt Zinman
Feb 23rd - Leader of Leaders with Dr. Anthony Lee
Episode number 117 with Claire M. Davis launches on Mar 1st, and I can’t think of a better way to start next month!
Story...
...James Buchanan.
That's according to many historians.
What's interesting is Buchanan was one of the most prepared presidents in history.
He was:
A soldier
A prominent lawyer
U.S. Congressman
U.S. Senator
Secretary of State
Minister to Russia
Minister to the U.K.
However, he was not:
good at seeking...
...I'm obsessed with going to Presidential museums, and I’ll be going to every single one before I die. So far, I've been to...
-Thomas Jefferson
-Abraham Lincoln
-Rutherford Hayes
-Warren Harding
-Franklin Roosevelt
-Lyndon Johnson
-Richard Nixon
-Jimmy Carter
-Ronald Reagan
-George H. W. Bush
-G...
SHOW NOTES:
SUMMARY: In this episode, Matt Zinman and Matt Zaun talk about how to retain top talent by focusing on beating burnout in an organization.
MATT ZINMAN BIO: Matt is the founder and CEO of ZU Publishing, INC., author of Z-isms (Insights to Live By), and a speaker who focuses on beating bur...
Growing up, my mother taught me that when you do something you love, you won’t even consider it work. 👇
Well, this week, I was in heaven.
Conducted ✌️ strategic storytelling workshops in Chicagoland.
I love doing these sessions and could do one every single day and not get bored.
Hey, speaking of ...
Stories With Traction Blog
