4 years ago, I was at an event, and David Newman, CSP, asked me...

...”how much time do you spend on revenue-producing activities?” I said, ”well, I spend time doing...”

He said, ”no, not revenue-producing!”

I said, ”I do focus on...”

He said, ”no, not revenue-producing!”

*This exchange went back and forth for a good 2 minutes.

Here's what I learned that day...

If you can't immediately identify what business activities you're doing that bring in revenue, you will have a hard time growing your company.


Get focused, and spend time on stuff that matters!