Chest muscles and a 20-second conversation...

I remember standing in line with my dad at the grocery store (in high school).

He leaned over, pointed to the magazine rack, and said, "wanna know why muscle mags like that are still in business? Even though working out can be boring, the magazines always make it interesting."

He was right.

These articles utilized the same content in thousands of different ways, and readers returned.

I carried this into business with me.


You sell cars? Homes? Financial services? Guess what. So do tons of other people.

Do you want to stand out even though you're selling the same thing?

Get great at telling personal stories with business themes intertwined.

Make the boring exciting through your stories!


P.S. big chest muscles are still cool too.