I learned how to drive in my parent’s minivan while in high school.

Let me tell you, I was not excited to be driving that Dodge Caravan every day during my senior year. 

You should have heard all the names I was called.

My Dad said, “take the kids' bullying and turn it into an opportunity.”

I took out all the back seats and turned it into something fun.

I went from “Mr. Soccer Mom” to “Matt Zaun drives the Party Bus!”

That's when I learned how to flip a situation on its head through branding. 

Same situation. 

Different story. 

Different outcome.

People don’t like your product or service?

Change your stories!