If you talk about your company's core values, you’re wasting your time.

Don’t focus on company core values, at least the words of those values; focus on your company core stories that exemplify your core values!

Prove to me the values you say you have.  Storytelling paints the picture. 

Share more stories!

P.S If you want story ideas, check out my 150+ storytelling prompts for free here | https://www.storieswithtraction.com/storypromptsopt-in