It can be effective to indirectly tell your customers something through a story.

It can be effective to indirectly tell your customers something through a story.

A perfect example of that was when 3M decided to place money inside the advertising casing at a bus stop in Vancouver.

The case was covered at the edges with a 3M product, Scotchshield.

“If you break it, you can keep it!”

Hundreds of people attempted to break the glass, and none were successful.

Five TV stations covered the event, with the story appearing in papers across Canada and abroad.

It’s estimated that the stunt generated $1 million in free publicity, resulting in a three-month backlog for the Scotchshield security coating.

Do you see the power of creating a story while indirectly saying something?

We dare anyone to break this and keep the money, equates to, our product is extremely strong, and you should buy it to protect your stuff.

If your company isn't focused on storytelling, you're missing out big time!