“Matt, how do you come up with stuff to post on LinkedIn?” 👇

Best way to start is your...

...clients’ questions.

I take the questions I'm asked and connect them to 3 “S’s”...

1️⃣  𝐒𝐭𝐨𝐫𝐢𝐞𝐬 I have that relate to the questions

2️⃣  𝐒𝐲𝐬𝐭𝐞𝐦𝐬 I've learned over the years that connect to the questions

3️⃣  𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲...strategically highlight other authorities' work that relates to the questions

These 3 “S’s” will set you up to...

▶️ Create more relatable content to your ICP (Ideal Client Persona)

▶️ Separate yourself as the go-to person for XY&Z in your industry

▶️ Position your company for more inbound leads, so you can serve more clients
 
🔁  Do. Learn. Adjust. Repeat.