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50 years ago today!

Did you know the first McDonald's Drive-Thru was born out of necessity to accommodate soldiers at Fort Huachuca Army Base in Sierra Vista, Arizona?

Picture this: soldiers in their fatigues, stuck in their vehicles, craving a Big Mac but unable to enter the restaurant due to regulations. 

The restaurant's sales were taking a hit because these soldiers couldn't break the rules and grab a bite.

So, what did the innovative McDonald's franchisee do? They knocked a hole in the wall, put in a window, and voila! On January 24, 1975, the McDonald's drive-thru was born. 🍔🚗

The lesson here is that sometimes, you have to think outside the bun (pun intended) and adapt to meet your client's demands. 

Whether soldiers in fatigues or busy professionals, understanding and accommodating your client's needs can lead to game-changing innovations.


How are you adapting to serve your clients better?

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