Culture is NOT Fluff. It’s Your Secret Weapon. 👇

Too many leaders STILL think “culture” is just HR fluff. Spoiler alert: It’s not.
 
Culture can make or break your business.
 
In the latest episode of Stories With Traction, I sat down with  Sel Watts, founder of wattsnextpx, to unpack why Culture needs to be treated like a business driver, not an afterthought.
 
🎙️ Here’s what we dig into: 
 
✅ Why Culture must be architected like your customer experience. 
✅ The Dreamcatcher strategy—how knowing your team’s personal goals can boost engagement. 
✅ How to turn exiting employees into alumni advocates (this will change how you view turnover). 
✅ Why  Sel has “No Plan B” tattooed on her arm and how this mindset drives success. 
✅ PLUS: How structure, clarity, and personalized recognition are the keys to a high-performing team.
 
🚫 Culture isn’t about pizza parties and ping-pong tables.
👉 It’s about strategy, clarity, and getting the right people doing the right things for the right reasons.
 
Sel’s approach to Culture and people experience will challenge everything you’ve assumed about leadership and team dynamics.
 
🎧 Ready to rethink Culture?

Check out the full episode here.