“Insanity is doing the same thing over and over and expecting different results.”

Context people. 

When Einstein gave his famous quote about “...expecting different results,” he was referring to a mathematical equation, not business. 

If you want to grow your company, you have to do stuff over and over and over again, even when it doesn’t seem to be working. 

Some of the biggest deals I’ve closed came from mundane daily habits that seemed pointless at the time. 

Don’t give up just because it doesn’t seem to be working right now.