Two years ago, I spoke in L.A. and stopped by SoFi Stadium during the Super Bowl festivities.

It got me thinking about what separates winning organizations.

How do some crush their sales goals and create a vibrant company culture?

Business teams that go the distance know how to utilize storytelling.

Wanna score major wins? Get good at sharing stories…

👉 Talk about your failures because people want to know you’re human.

👉 Talk about your struggle to victory stories because people want to feel inspired.

👉 Talk about something funny that you’ve experienced because people want to laugh.

People relate to and are inspired by your stories, so tell them! 🗣

P.S. I love football. Will you be watching tonight?

P.P.S. Who do you think will be winning this evening?