🏆 What winning teams (and businesses) have in common...

Three years ago, I spoke in L.A. and stopped by SoFi Stadium during the Super Bowl festivities. As I watched the energy behind the game, it got me thinking…

What separates winning organizations from the rest?

How do some businesses crush their sales goals and build a thriving company culture while others struggle to gain momentum?

The answer: Storytelling.

Great teams (on the field and in the boardroom) know how to connect, inspire, and drive action through stories.

Want to start winning in business? Master the art of storytelling.

Here’s how to make an impact with your stories:

👉Talk about your failures | People don’t just relate to success; they connect with real, human challenges. Share the struggles that shaped you.

👉Talk about your struggle-to-victory moments | Everyone loves a comeback story. Show how persistence, resilience, and smart decisions led to your breakthroughs.

👉Talk about something funny | Humor is a universal connector. A well-told, funny moment makes you more relatable and memorable.

At the end of the day, people relate to your stories, not your stats. Tell them. Share them. Watch your impact grow.

P.S. I love football. Will you be watching the game this Sunday? 🏈