How many stories should you have in your Storybank?

Let’s break it down. 👇

If you’ve been following my work, you’ve likely heard me discuss the importance of a Storybank—a systematic way to document and organize your stories for maximum impact. 

But the big question is: How many stories do you actually need?

The answer depends entirely on your “why.”

Why Are You Using Stories?

Understanding your purpose is the first step to determining how many stories you need:

🎯 For Marketing:

If you’re in marketing, you’ll need a massive Storybank—the more stories, the better. You’ll use these stories across multiple platforms and formats:

Blogs
Videos
Social media posts
Email marketing campaigns

A robust collection allows you to keep your messaging engaging, ensuring you always have the right story for the right moment.

💼 For Sales:

Sales require a different approach. You don’t need hundreds of stories; you need five to seven go-to stories that are proven to work.

Here’s how to figure out your sales stories:

-Map out your sales process. How long does it take to convert a prospect into a client?
-Identify key touchpoints where stories can make an impact.
-Test different stories during these interactions. Once you find the ones that consistently help you close deals, stick to them.

Remember: Your prospect doesn’t know you’ve shared the same story 700 times. To them, it’s new, and if it connects, that’s what matters.

👥 For Internal Communication (Staff Meetings):

When leading a team, your stories should inspire, engage, and align your team with your vision. You may not need a large bank, but you’ll want stories that:

-Reinforce company values.
-Celebrate wins or lessons learned.
-Highlight teamwork and collaboration.

Regardless of your purpose, testing is essential. Try different stories in different scenarios. Pay attention to what resonates and what doesn’t.
Build your Storybank around the ones that work.