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๐—ง๐—ฒ๐—น๐—น me what you want your company to be known for...

...and then ๐˜€๐—ต๐—ผ๐˜„ me that you actually believe in it. 

๐Ÿ—ฃ Most companies are all talk. 

They write out their “company values” to check a box. โœ”๏ธ 

None of their employees could actually tell you all the company values since they're so forgettable. 

Paint a picture of your values through stories. 

Your definition of... “putting the customer first,” “Integrity,” and “Creativity” ...is different than the definition that your people have. 

Paint the picture by connecting specific stories that tie to your values. 

๐—ฆ๐—ต๐—ฎ๐—ฟ๐—ฒ ๐—บ๐—ผ๐—ฟ๐—ฒ ๐˜€๐˜๐—ผ๐—ฟ๐—ถ๐—ฒ๐˜€!

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